Treasure
8,963 recorded births · active 1935–2025
Compare Treasure →Living-age distribution
The median living Treasure is 14. If you meet a Treasure, there's about a 70% chance they're between 4 and 30 years old.
Popularity arc
Peak Treasure: 2021. Down 12% from peak.
Projected: the dashed 10-year forecast (Holt damped-trend exponential smoothing, fit to recent years), with a shaded 95% interval.
Gender balance
Treasure is almost always given to female babies — 97.7% female.
Rarity
Treasure ranks #3,005 out of 105,966 names ever recorded by the SSA.
Geographic fingerprint
Treasures are 1.4x more common in the South than the national average.
Predictive modeling
Three statistical models, all fit to Treasure's own SSA history plus the historical behavior of every other name in the dataset.
Peak popularity prediction
Treasure's modeled peak was #1,315 in 2021 — its trend isn't projected to beat that.
Projects the trend forward, then converts share into rank using this year's popularity distribution.
This forecasts Treasure's share of births by fitting a damped-trend model to its last 86 years of data and projecting 10 years forward with a widening uncertainty band. Each projected share is then translated into a rank by comparing it against 2025's actual name-popularity distribution — so the model implicitly assumes the overall shape of that distribution doesn't shift much over the forecast window. Its trend is projected to stay below its historic best over the next 10 years, so the model treats 2021 as its peak. Milestone probabilities come from how much of each year's uncertainty band clears that milestone's rank, combined across years as if they were independent — which slightly overstates the odds for names sitting right at a threshold, since a good year is usually followed by another good year rather than an independent coin flip.Name life-cycle stage
A rule-based classifier over recent growth, momentum, and peak proximity.
Treasure is holding within 12% of its all-time peak share and growth has flattened out — it's plateaued near the top rather than still climbing or sliding.
Popularity survival model
Once a name reaches a rank tier, how long does it typically stay there before falling out?
Built from a Kaplan-Meier survival curve: every historical run any name has ever had above this tier, with runs still ongoing today counted as still in progress rather than as an exit.Treasure isn't currently in the Top 100 tier. Estimated chance of entering it in the forecast window: 0%.
If Treasure enters Top 100, chance it's still there after:
Names that do enter Top 100 have historically stayed a median of ~19 years. Based on 668 historical Top 100 runs across every name in the dataset.